Aparrna Gupta is a beauty enthusiast, always ready to unravel the journey behind the bottle. Drawing from her decade-long experience as a beauty editor at The Times of India and Verve, she curates and ideates the JHedit. A literature post-graduate from Lady Shri Ram College for Women (Delhi University), Aparrna continues her tryst with beauty as she consults brands on content and product development. She regularly contributes beauty and wellness articles to Vogue.in and trade magazines. Her blog, lavenderoom.com, immerses her readers into the luxurious universe of fragrances, wellness and skincare.